|1968||Amstrad founded by the present Chairman Alan Sugar, trading in electrical goods.|
|1970||First manufacturing venture embarked upon. Lower prices were achieved by injection moulding plastic hi-fi turntable covers, severely undercutting competitors who used the vacuum forming process. Manufacturing capacity is expanded to the production of audio amplifiers and tuners.|
Amstrad lists on the London Stock Exchange.
|1984||Amstrad launches the first mass market Home Computer package (CPC range), designed by Amstrad engineers in the UK. This product captures the market from the existing players Commodore and Sinclair.|
|1985||Amstrad launches the first mass market dedicated Word processor (PCW 8256). This product opens up a previously untapped market.|
Amstrad launches the first mass market IBM compatible PC (PC 1512). At �399 this unit is less than a quarter of the price of established market leaders.
Amstrad launches the first mass market Satellite Receiver/Dish package for Sky TV and becomes the European Number One supplier of Satellite receivers.
|1990||Amstrad launches the first integrated Satellite Receiver/Decoder for Sky TV.|
|1992||Amstrad purchases 29.9% stake of Betacom PLC from Canon Street Investments PLC. A rights issue and subscription increases Amstrad's shareholding in Betacom to 71.3%. Betacom, a UK based domestic telephone supplier provides Amstrad with a foothold in the developing telecommunications market.|
|1993||Amstrad acquires Dancall Telecom (for c�8m) a Danish dedicated telecommunications manufacturer specialising in cordless phone technologies: CT0, CT1, GSM, PCN and NMT450. The acquisition enhances UK CT2 research resources and facilitates access to the Scandinavian market.
Amstrad launches the world's first Personal Digital assistant (PDA600).
Repayment and cancellation of share capital involving a scheme of arrangement, as a result of which Amstrad's shareholding in Betacom reduces to 66.2%
Amstrad acquires Viglen computers, the UK's leading supplier of computers direct to end users.
|1995||Amstrad acquires Dataflex design communications, a specialist in modems.|
Amstrad launches Dancall GSM mobile phones.
Alan Sugar appointed Chairman of the Board at Betacom.
Amstrad announces an agreement with Cable & Wireless Communications to sell Cable & Wireless branded telecom products into the retail market.
Amstrad DRX100 (Digital Satellite Receiver) awarded 'What Satellite TV' award for 'Best Sky Receiver'
Amstrad launch the e-m@iler, a personal communication centre incorporating fully featured telephone with full email capabilities.
|2001||Jack Straw and Sir Alan Sugar launch e-m@iler watch, a revolutionary new scheme which allows Neighbourhood Watch co-ordinators to communicate with the Police in near virtual time by means of Amstrad e-m@iler communication centres installed within their homes.
Amstrad releases its next generation Digital Set Top Box, the DRX300.
Amstrad add HSBC, Jungle.com and Blue Square to its ever increasing list of advertisers on the e-m@iler.
|2002||Amstrad launch the e-m@ilerplus, the next generation e-m@iler, which now offers internet access and allows you to download and play Sinclair ZX Spectrum games|
|2003||Amstrad signs two separate new manufacture and supply agreements with BSkyB, the first for Sky+ set top boxes and the second for a new Sky branded combined keyboard and remote control unit.|
|2004||Amstrad commences shipment of Sky+ set top boxes to BSkyB.
Amstrad announces an order to supply digital satellite set top boxes to the Italian broadcaster, Sky Italia. First shipments commence ahead of schedule.
Amstrad launches E3 - the 3rd generation of emailer superphone. The E3 Videophone allows Britons to 'look who's talking' by making video calls to other E3 phones.
|2005||Amstrad announces an agreement with BSkyB to develop and supply a new PVR box.|
|2006||Amstrad plc announces new product launch, the DRX700i digital satellite high definition (HD) set top box, produced for Sky Italia.|
|2007||On 31 July 2007 Amstrad announced that it had agreed terms for a recommended cash offer to be made for Amstrad by BSkyB. On 5th September 2007 it was announced that this offer was unconditional in all respects. On 8 October 2007, Amstrad was de-listed from the London Stock Exchange.|
|2008||On 30 June 2008 Sir Alan Sugar stepped down as Chairman and CEO of Amstrad, in a planned move following the Company’s acquisition by BSkyB in September 2007. For the ten months since the acquisition, Sir Alan has worked closely with Amstrad's Managing Director Alun Webber, who took over the day-to-day running of the Company following the acquisition.|
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